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EDUCATION

BA in Communications

and Interactive Studies

Reichman University

2016-2019

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Student Exchange Program

Comillas Pontifical University

Madrid, Spain 2019-2020​

Hebrew - Native

 

English - Proficient

 

Spanish - Intermediate

 

Korean - Beginner

LANGUAGES

Premier, Canva, CapCut, InShot

 

Wordpress, Elementor, Wix

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Axure, Figma

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HTML & CSS Basics

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Sound Editing

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Google Analytics, Meta Ads

TECHNICAL SKILLS

Galei Tzahal - Army Radio

Released with rank of Sergeant

2012-2014

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Broadcast and sound technician ​

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Station commander’s assistant

MILITARY SERVICE

Light and Shadow

CONCEPT. CONTENT. CONNECTION.

My Portfolio

EXPERIENCE

Social Media Manager - Viva TV Channels, Dori Media & Channel 24
Dori Media Group > NMC United
2022 - 2024

  • Led content strategy and day-to-day management across Instagram, Facebook, TikTok and YouTube

  • Created content aligned with audience behavior, brand voice, business goals, and production timelines

  • Designed and structured UX for Viva’s rebranded website

  • Worked cross-functionally with the Heads of Content, Marketing Managers and external PR partners

  • Generated organic reach of 22.7M on Viva’s Facebook and 261K on Instagram. Drove ~30% follower growth

  • Boosted Dori Media’s reach by 998% and engagement by 624%

Teaching Assistant - Media Culture Course
Reichman University
2021 - 2022

  • Guided over 140 students

  • Reviewed assignments and graded exams

  • Facilitated academic discussions around media, relationships, and cultural narratives

Content & Marketing Manager
Web Trends Digital
2020

  • Managed and created content and digital campaigns for clients

  • Maintained and updated websites across various CMS platforms

  • Developed strategic plans aligned with business goals and targeted audience needs

Project Management Internship
Tech.marketing
2020

  • Collaborated directly with clients and coordinated between development teams and UX/UI designers

  • Experienced with various CMS platforms, including hands-on content updates

  • Gained hands-on experience with tech teams and agile workflows

Teacher Assistant - Advanced User Experience Workshop
Reichman University
2019

  • Reviewed weekly assignments and mentored students on UX principles

  • Taught core concepts of user-centered design and interface thinking

Digital Manager & UX Designer
MakeTec (miLAB)
2017-2019

  • Managed content and UX for MakeTech, a national educational initiative

  • Created and maintained the program website in collaboration with developers

  • Mentored high school students and trained mentors across seven branches

  • Led hands-on creative tech learning experiences as part of miLAB

© 2025 by Sapir Cohen. All rights reserved.

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