Viva Tv Channels
Viva is of Israel’s leading TV brands for daily dramas and emotional storytelling. As the channel’s social media lead, I built, created and led the digital content and strategy - shaping fan experiences and conversations.
Viral Growth & Strategic Reach
Grew the brand organically to 70K+ Facebook and 11K+ Instagram followers, achieving viral reach with posts hitting 15K likes, 21K comments, and 3K+ shares.
Community & Emotional Connection
Crafted and managed Viva’s distinct brand voice - dramatic, relatable, and emotionally resonant - building trust, retention, and real dialogue with fans.
Content Strategy & Series Planning
Built a content architecture shaped by episode airings, emotional peaks, and audience behavior - turning drama moments into highly shareable, return-driven content.
Visual Identity & Emotional Aesthetic
Built a recognizable visual and narrative identity - combining imagery, emotional triggers, and serialized storytelling to reflect Viva’s tone and captivate fans.
Top reels e.g.
Translation e.g.
Facebook insights
Instagram insights
