Viva TV Channels
Viva is one of Israel’s leading TV brands, known for its daily dramas, telenovelas and emotionally-charged storytelling. With a passionate, multi-generational fan base, the brand required a digital strategy that could capture its unique voice while driving engagement across platforms.
As the channel’s social media lead, my mission was to transform Viva’s digital presence into an extension of its on-screen drama - building a space where loyal fans could relive every twist, connect with characters, and engage with content beyond the broadcast. I was responsible for the end-to-end content strategy, aligning each creative decision with audience behavior, show airtimes, and real-time trends.
Project Overview
📊 Reached 22.7M users on Facebook
Boosted Viva’s organic visibility by leveraging serialized drama, emotional storytelling, and trend-based publishing strategies across platforms.
📈 Achieved ~30% follower growth across platforms
Built a loyal digital community by combining nostalgic content with consistent publishing and fan-driven interaction formats.
🎬 Curated teaser reels from weekly episodes
Selected impactful scenes and paired them with high-emotion copy to amplify shares, discussion, and alignment with audience sentiment.
🎨 Designed interactive audience content
Created custom visual formats - including polls, trivia, and show-inspired games - to increase engagement and spark ongoing fan participation.
📅 Developed content calendars tied to programming
Mapped content to airings, character arcs, and real-time audience trends, balancing consistency with platform-specific agility.
🎥 Localized and subtitled celebrity interviews
Adapted content for Israeli audiences, making international stars feel accessible and relatable.
💬 Built and managed a distinctive community voice
Wrote all copy and responses to reflect Viva’s tone - dramatic, accessible, and emotionally resonant - fostering trust and return engagement.
Key Achievements
Facebook insights
Instagram insights
Top reels e.g.
Top posts e.g.
Translation e.g.
